Taproom ordering that sells the next round from the table.
Taproom ordering for NYC breweries: guests tap the NFC display on their table or scan the QR code, see what's pouring right now, order the next round from their own phone with no app, and the ticket lands on the bar and kitchen display. Your bartenders, your chalkboard and the conversation at the bar stay.
Or book a 15-minute call. From $297 a month, nothing per pint, setup fee waived through 2026.
How it works in a taproom: tap-to-order for guests, a live list for bar staff.
The weekend rush is when a taproom makes its month, and it's also when the round after next quietly never happens: the table that would have had one more, if getting it didn't mean ten minutes at the rail.
Tap at the table or bar
NFC displays with a QR code sit on every table, along the rail, on the picnic tables outside and near the merch shelf.
Browse what's pouring now
The tap list opens in the phone browser, no app and no account, with your notes on style and strength. Guests pick a pint, a flight or a pretzel and send it from their seat.
The bar sees it live
The round chimes onto the bar view, written out and labeled with the table. If you serve food, the same portal is the kitchen display. Staff check ID, pour and serve.
Where the displays go
Each display carries an NFC tag and a printed QR code, so a guest taps with a newer phone or scans with any camera, and there is no app to install either way. They need no power or wiring. In a beer garden, a display on every picnic table is what makes the far end of the yard as close as the bar; along the rail, it gives standing guests a way to order without leaning over the taps.
Keep the tap list honest
A rotating list only helps if it's current. Make the update part of the changeover, owned by whoever changes kegs: mark the kicked beer sold out in one tap, add the new release, check the price. Because the menu lives online, not on paper, nothing gets reprinted when the list turns over, and nobody orders a beer that kicked an hour ago. During onboarding we build the menu from your current list, and you edit each description whenever it changes.
Your team runs it in the Tap2Order staff portal, a web app on a tablet behind the bar, a phone in a pocket or a laptop in the kitchen. Tickets move New, In progress, Ready; if the rail is slammed, staff pause phone ordering and switch it back on when it clears. There is no hardware to buy and no POS to replace. See the full staff portal and features list or how it works for staff. Wondering which entry guests prefer? Read NFC vs QR ordering.
See the table-to-bar flow in the sample →Built for how busy taprooms actually run.
Saturday in the taproom: three deep at the bar, a keg just kicked, and the same questions forty times a night. This is what changes when the tables can order.
- The round after next gets ordered. A group wants another round, and nobody has to give up a seat at the communal table to queue for it. On Growth Engine, one-tap reorder puts the same round a tap away, and smart upsells suggest a pretzel or a flight at checkout, with what they added in your reports.
- Fewer questions at the rail. What's the hazy? How strong is the stout? Guests tap the NFC display and read your notes on their phone before they order, so each answer stops holding up a pour.
- Flights without the back-and-forth. Four pours arrive written out, so the bartender builds the tray without a round of explanations.
- Big rooms and beer gardens covered. Tables across a hall or a yard order from where they sit, with no app, instead of giving up rather than walking to the bar again.
- Counter pickup without the crowd. If your taproom runs pickup at the bar rather than table service, an order-ready alert tells the guest their flight is up, so the rail isn't lined with people waiting to hear their name.
- Food lands with the pints. On Growth, the Algorithm fires each item by its prep time, so the pretzel lands with the round, guests see an honest wait, and new orders slow automatically when the bar is maxed. Timed happy hours run on their own schedule.
- Stock that counts itself, kegs to T-shirts. On Growth, every pint comes off its keg, every plate deducts its recipe and every can or shirt sold comes off the merch count. Nightly suggested orders are sized to your suppliers' packs, and waste shows in dollars, by reason.
- Know which releases to brew again. The sales dashboard shows which beers and snacks sell, and when. On Growth, menu performance ranks every beer, dish and merch item by what it sells and earns, heatmaps show when to add a second bartender, and customer patterns show what regulars reorder.
- The taproom, from the brewhouse. Owners check live taproom sales and busy periods from the brewhouse floor, the office or home, and the weekly owner report on Growth sums up what changed.
Built for every NYC taproom.
Every taproom uses the same guest flow; what changes is the room, the list and the team size. Examples by type of room are below. Tell us about your room on the call and we'll suggest how many displays it needs; Tap2Order sets up NYC breweries and taprooms in person.
| Venue type | Where tap-to-order helps | Plan to look at |
|---|---|---|
| Neighborhood taproom | Regulars order the next round from the NFC display at their seat, so the bar isn't three deep on a Friday. | Essential Core |
| Production brewery tasting room | The list changes with every release, and item-level sales show what the room actually drinks. | Growth Engine for menu performance and customer patterns |
| NYC beer garden | NFC and QR displays on tables across the yard save a walk to the bar for every round. | Essential Core plus an extra display pack |
| Brewpub with a kitchen | Food and beer arrive in one live view, paced so each table's food lands with its beer. | Growth Engine for kitchen pacing and stock across food, beer and merch |
| Brewery with two taprooms | Both rooms side by side on sales, waste, food cost and labor, with one menu and local specials. | Pro Command, for 2 to 5 locations |
Bars with cocktail service may also want the bar workflow guide, and brewpubs with a full dining room the restaurant guide.
Another way to order, without another hire.
A taproom lives on conversation at the bar, and nobody wants to lose that. What you can lose is the ten-minute wait for a second pint. On a Saturday the choice is usually one more person behind the taps or a longer line at the rail; tap-to-order gives you a third option. What brewery owners ask first:
- "People come here to talk to the brewers." They still will. Guests who want the story behind the new release, a taster or a recommendation order at the bar exactly as they do now.
- "Guests hate QR menus." Many do, when they're forced onto one: in consumer research from Ipsos (Consumer Tracker, July 2025), 58% of people surveyed said they'd like to go back to paper menus. That's why this is an option, not a replacement. Your chalkboard and bartenders stay; the NFC and QR display is there for the table that would rather not queue.
- "What about ID checks?" Your staff keep doing them before anything is served. Tap-to-order takes the request; it doesn't pour the beer.
- "Tips?" Guests can add a tip at checkout, and a daily tips report shows the total for payroll. How the bar team shares it stays your policy.
- "We use our own POS." Keep it. Tap2Order runs next to it on devices you already own; custom integrations are available on Pro Command.
- "Half our Saturday crowd is visiting." Visitors from out of town and New York's international crowd read the menu in their own language on Growth, and order without asking anyone to translate the style notes.
- "Is this another system to learn?" The portal runs in a browser, and we train your bar team in person, including how to update the tap list at changeover.
Brewery pricing and the launch guarantee.
| Plan | Monthly | What it does for a taproom |
|---|---|---|
| Essential Core | $297 | Puts your live tap list on every table: NFC and QR ordering with no app, a bar and kitchen display with a chime, sold-out and pause in one tap, tips at checkout with a daily report, order-ready alerts, a sales dashboard and the in-person NYC setup. Email support. |
| Growth Engine (Recommended) | $597 | Sells more and wastes less: upsells, timed happy hours and reorder, bar and kitchen pacing, stock that counts itself across kegs, food and merch, buy-what-you-sell ordering, waste in dollars, menu performance, heatmaps turned into a prep list, customer patterns, a weekly owner report and multi-language menus. Priority email support. |
| Pro Command | $997 | Runs 2 to 5 rooms on numbers: side by side on sales, waste, food cost and labor, a two-week forecast behind every order, live food cost %, staffing by hour, one menu with local specials, a refund and void audit, a daily owner report and exports to your books. Priority phone support. |
| Group HQ | Custom | A brewery group with 6 or more rooms, or a franchise: the core list and prices locked by head office, local specials per room, one roll-up. Book a call. |
- Launch guarantee (NYC venues): "Live within 7 days of your onboarding call, once we have your menu and venue details. If we miss it, your next month is free." It counts from the onboarding call, not from checkout.
- Setup fee: $599, waived for every taproom that signs by December 31, 2026. It's waived, not deleted: cancel during the first quarter and it becomes payable with that quarter's remaining monthly fees.
- Term: billed monthly on a 3-month initial term, then quarter to quarter; 30 days' notice before a quarter ends, no fee after the first quarter. Annual prepay gives 2 months free.
- Commission and cards: no per-order commission. Guest card payments go through your own processor at its standard rates, set up during onboarding.
- Additional taproom: $149/month on Core, $299/month on Growth; Pro includes multi-location.
- Displays and artwork: 10 more printed, programmed displays for $149 one-time; a design refresh with new display and poster artwork for $199, printing at cost; the AI phone ordering agent for $149/month on any plan.
Example, not a result: Essential Core is roughly $10 a day. Two extra $7 pints a day, from tables that would otherwise have closed out, cover it. Run it with your own pour prices. See full pricing
Brewery and taproom ordering in NYC, installed at your tables by our team.
New York's taprooms run from converted warehouses to storefront brewpubs. The setup is the same in each; the number of displays and where they go is what changes. In a busy NYC taproom, an ordering system with no app keeps the visit about the beer rather than the queue.
- Onboarding call. We learn your tap list, your tables and how rounds are handed off.
- In-person setup. A uniformed Tap2Order team member programs and places the printed NFC and QR table displays anywhere in NYC and gives your bar team a quick demo.
- Staff training. The staff portal, including the tap list update at changeover.
- Display and poster. A designer-made table display and a poster you keep.
Every NYC plan includes all four. The how it works page covers the process; try the sample in the interactive demo with no signup, and meet the founder, Dan, before you book.
- Brooklyn: long communal tables and weekend crowds, where guests order the next round without leaving the group. See Brooklyn tap-to-order.
- Queens: rooms with outdoor seating, where table ordering saves trips to the bar. See Queens tap-to-order.
- Manhattan: a small footprint where the bar is the bottleneck, and ordering from the table keeps the rail clear. See Manhattan tap-to-order.
- The Bronx and Staten Island: neighborhood taprooms that rely on regulars, with the same NYC setup and guarantee. See the Bronx and Staten Island.
Questions before you book? Call or text (302) 463-0442 or email MoreARR@TapToOrder.co.
Taproom owner questions, answered.
Does this replace the bartender?
No. Bartenders pour, check ID and look after the room. Tap-to-order handles the list and the request, so a first-time visitor sends a round from their seat and the bar team keeps pouring.
How fast can the tap list change?
As fast as a keg kicks. Mark a beer sold out or add a new release from any device, mid-shift, and every guest sees the change.
Is there an app for guests to download?
No. New York regulars and first-time visitors alike tap the NFC display on their table or scan its QR code, and your tap list opens in the phone browser: no app download, no guest account.
What if someone's phone doesn't tap?
They scan the QR code on the same display with the camera, no app needed, or order at the bar as they always have.
How do age checks work with table ordering?
Your staff check ID and apply responsible-service rules before serving, exactly as at the bar. We plan the handoff with you during onboarding.
We have a taproom and a second location. Does that work?
Yes. Pro Command covers 2 to 5 locations with both rooms side by side and one menu with local specials. With 6 or more, Group HQ is priced on a call.
Book 15 minutes. Get a plan for your taproom.
Send us your tap list and your floor plan. We'll show you where the displays go and how a round gets from the table to the rail.